Owly, representing Sage SEO's ethos, focuses on making SEO transparent, approachable, and affordable for marketing agencies, content teams, startups, and small businesses. It embodies the philosophy that SEO should be simplified, leveraging analytics, AI, and 3rd party tool integrations. Owly's guidance mirrors Sage SEO's mission to demystify SEO and make it accessible, emphasizing planning, creation, publication, and performance measurement of SEO-rich content. It understands the need for a comprehensive platform that integrates AI-backed keyword research and simplifies the SEO process, making it manageable and effective for its target audience. Owly reflects the startup spirit of innovation and problem-solving, aiming to transform marketing by making SEO attainable for a wider range of businesses, avoiding the complexities and costs typically associated with SEO.